Channels
Three ways we supply
We serve the market through three integrated channels, each with its own team and service model.
For the home
Our showrooms are where homeowners and designers discover the world's finest tiles, sanitary ware, and fittings. Specialists guide every visit — from first inspiration to final selection — so each choice fits the space, the budget, and the vision.
Visit the showroom
For the trade
We supply a network of dealers across Syria with the stock depth, competitive terms, and supply reliability that a trading business can build on. When a dealer commits to APEX brands, we commit to keeping their shelves full.
Request trade terms
For work at scale
For architects, designers, and developers, APEX is a partner rather than a supplier. We support specification from the design stage, reserve committed stock against every signed project, and deliver advanced solutions — large-format porcelain, sintered stone, and ventilated ceramic façade systems — with technical consultation through to handover.
- —Specification support from the design stage
- —Sampling and technical submittals
- —Committed stock reserved per signed project
- —Quantity planning and phased delivery
- —Large-format porcelain and sintered stone
- —Ventilated ceramic façade systems
70+
Years in the market
15+
Represented houses
150+
Institutional projects
Selected references
Where our materials are installed
Over the years, APEX has contributed to some of Syria’s most prominent projects, supplying premium building materials and fittings. Below is a selection of our key projects
- Four Seasons
- Sheraton
- Méridien
- Bloudan Grand Hotel
- AlSham Hotel
- Zanoubia Hotel
- Garden City Resort
- Yafour Resort & Hotel
- Rotana Hotel
- AlBustan Hotel
- AlIwan Hotel
- AlFaisal Hotel
- Alsafeer Hotel
- AlShahbaa Hotel (Aleppo)
- Palm Village Resort (Aleppo)
- Nasmet Jabal Resort (Latakia)
- Lamar Hotel (Latakia)