About
A family house of materials
Our story
APEX roots began in Damascus in the 1950s as a family company with a simple conviction: that quality endures. Over the decades that followed, the family name became a fixture of the Syrian building materials market — the trusted source for premium tiles, porcelain, sanitary ware, and fittings, and the authorized distributor of some of the world's most respected brands.
Today, APEX is moving forward with the same conviction and a wider ambition: to set the standard for how premium materials are selected, supplied, and delivered in Syria's rebuilding era.
Heritage
1950s
"Ahmad Jamaleddin Co." opens in Damascus, selling tiles and sanitary ware fittings on one principle: sell only what you would put in your own home.
1980s
The name becomes a fixture of the Syrian market, and the first major distribution agreements with European houses are signed.
1990s
From those origins, APEX was born — a name that transformed how business is done in the industry, setting new standards for premium materials supply across Syria.
Today
Today, APEX is positioning itself for the future — reimagining a new retail experience with its flagship showroom, while expanding its wholesale and, above all, its projects channels.
What we do
Materials, sourced and supported
We supply a complete range for residential and commercial spaces: ceramic and porcelain tiles for indoor and outdoor use, sanitary ware and plumbing systems, bathroom accessories and fittings, and large-format porcelain slabs and ventilated façade solutions for advanced projects. Our specialists provide tailored consultation on every project, balancing function with architectural design.
Tiles & porcelain
Indoor and outdoor ceramic and porcelain surfaces in a full range of formats and finishes.
Sanitary ware & plumbing
Basins, sanitary ware, brassware and complete plumbing systems from authorized houses.
Accessories & fittings
Bathroom accessories, fittings and hardware selected to complete a scheme.
Large format & façades
Large-format slabs, sintered stone and ventilated ceramic façade systems for advanced projects.
How we work
A name kept by keeping promises
A name built over seventy years is kept by keeping promises. We hold every engagement — a single bathroom or a landmark development — to the same standards of excellence and integrity, and we treat every space we touch as a reflection of our own.
Quality endures
We list only what holds its quality long after the work is done.
Same standard, any scale
One bathroom or a landmark development — the same care and the same terms of service.
Integrity in trade
Clear pricing, honest lead times, and stock commitments we keep.